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If you in the market for a budget friendly, hassle free website, let’s talk.

At the risk of putting your head in a spin, here’s a few pointers to reflect upon as you decide who to retain for your next project:
If you dont, you run the risk of feeling underwhelmed by your website performance and conversions.

A designer should understand the nuances between Responsive Web Design (changing page sizes to adapt to different screen dimensions) and Adaptive Web Design (creating multiples of each page specific to each device size and resolution, utilising Strategic Breakpoints).

A designer should understand the concept of User / Human Centred Design and also strive to remove barriers that impede the experience of people with disabilities.

A designer should understand the concepts of usability, readability and the creation of web-specific content relating to two classes of web pages:- Publicly available (website) and Internally facing (intranet).

As defined in the New Zealand Government Web Standards & Guidance;

  • Web Accessibility Standard:- Refers to web applications, MS Word / PDF / Adobe Flash files etc; Web Content Accessibility Guidelines require content delivered in PDF (for example) also be accompanied by an accessible alternative. WCAG permits websites to use JavaScript for delivering content and functionality without having to duplicate it in a non-scripted manner.
  • Web Usability Standard:- basically 6 requirements;- a home page (clear identification – name and logo), contact information, copyright, privacy statement, links to non-HTML files, printable web pages.

A designer should understand the power and processes of User Testing, namely the process of collecting qualitative and quantitative data from users for the purpose of improving UX (User Experience / Interactions). We want to understand the users journey to find what works well and what doesn’t.

A designer should understand project management, being on time and within budget. Have leadership competencies alongside technical skill.

A designer should be transparent, collaborate and give feedback to the stakeholders and the design team.




Starting out with a basic design chosen from a commercial theme, I’ll upload your logo, imagery and content, then undertake basic styling to merge the theme to your brand. This is a simple 6 page website with a contact form, based on your existing logo or brand.
An hour of advanced SEO is included free when the website goes live.


Next up is a custom design based around a commercial theme but very much customised (90% of my customers come in at this level) This has around 12 pages with contact form, one or two plug-ins, and based on your existing logo or brand.
An hour of advanced SEO is included free when the website goes live.


The third option allows for up to a 30 page website with all the appropriate page options and contact forms based on your existing logo and brand. Custom CSS, HTML and numerous plug-ins become available so let’s talk and explore what options work for your project.
Up to two hours of advanced SEO is included free when the website goes live.

Easy Start websites come with a website hosting bundle that includes a SSL security certificate, ongoing monthly management of all software and security updates, system monitoring, regular website backups, plus a very generous hosting and email bundle.

As with all online devices, commercial and security updates need to be expedited routinely to minimise vulnerabilities, repair bugs and maximise online effectiveness. Incorrectly managed updates can adversely affect your website. If you are time sensitive or unfamiliar with the subtleties of updates, system monitoring and backups, our Easy Start package is an ideal solution.

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